We all know that off-line
promotion is just as vital as on-line promotion. But what other means
of "off-line" promotion can you do other than mailing out your Flyer or
We could go into Media, Radio, Television and others but that is another
topic in itself. Postcards are the "new" wave of off-line promotion, or
direct mailings. The costs incurred are far much less than those of traditional
direct mailings. Postcards, leave out the extra extra's sorta speak, no
envelopes, no envelope stuffing, and the postage is half the cost of first
class postage on a standard letter, while still obtaining first class
handling through the US Postal Service.
I myself, have had rather good results from my postcards mailings, and
wanted to share some tips with you on how you can successfully promote
your website, CD, or event effectively with Post Cards.
Don't do what many postcard mailers do: They put a terrific design and/or
headline on the picture side of the card and nothing but the address on
the address side, and many people never see the eye-catching design or
headline. All they see is the address side - the side that's facing up
when the mail carrier delivers it.
Because people always look at the address side of a postcard to see whether
it's for them, they may decide to throw the card away without turning
it over. That's why BOTH sides of a postcard should sell. The address
side is where you want to put your headline or attention getting graphic.
The disadvantage of a postcard is that space is limited. You must be able
to deliver a very concise message that elicits the desired response from
the recipient: You need to gain attention, stimulate interest, provoke
desire, and make the prospect take action. That's alot for a little postcard
to accomplish. That's not to say it can't be done; its just more difficult.
Postcards are a good way to build awareness and stimulate interest. You've
really got to hit the nail on the head. Watch your own mail. You probably
get tons of postcards in the mail from magazine publishers, web host companies
etc., urging you to subscribe or "try" our service. These postcards are
among the best being used today, study them carefully, keep them. Even
other Artists Post cards that you pick up here and there, Keep them, study
them. Then sit down and ask yourself the following:
- 1) what about this card
do you like?
- 2) Colors used?
- 3) What's written on
the address side?
- 4) What stands out more
than anything on the card a graphic, text, or color.
Once you have studied the
cards you now have, you will have a better idea of what you want your
cards to look like. Ask yourself, what am I trying to accomplish? Website
traffic? Selling CDs, or announce a event? Take all these into consideration,
prior to finding the printer or graphic designer to develop your post
card. These are the exact questions they will ask you. Then once your
ready, get them designed and printed.
Two great companies that I have found and have used are http://Digitalwork.com
and http://1800postcards.com Both of these companies run specials, so
when you see the special snag it you will save money.